Think Web First

To add to my theme of "Think Web First", we started doing weekly video recaps of the past week's sports action at the Asbury Park Press.

Thanks to the APP video/photo staff, my co-worker Matt Manley and I co-hosted a boys basketball weekly recap show we called "Three in the Key." Each week, we went to a different high school in our coverage area to talk about the previous week's basketball action. With the addition of our basketball blog and live chats, we became more of a multimedia operation at the Asbury Park Press. The videos were a hit with our readers and we had to turn down several requests because we could only go to one high school each week.






Now imagine this: We create a marketing video something in the 2-3 minute range that can be sent as a DVD or even through e-mail on what it is like to be an NABJ member and/or attend one of our conventions or regional conferences. If you think you've heard this before, I said it on April 5 on the blog and I've been saying it behind-the-scenes well before that. The video would obviously be geared towards people that don't know about NABJ (hard to imagine) but there are plenty of people out there that fit that description. It would help if we all had tangible evidence of the benefits of an NABJ membership. We all now words can only go so far and a picture is worth 1,000 words. But how much is a good video worth that gives a detailed experience of an NABJ membership? I'm willing to bet a lot and it could be a source of new revenue for the organization.